Marketing and Communications Internship

Marketing & Communications - Internship Responsibilities & Learning Opportunities

Brown County United Way offers a dynamic internship opportunity that provides an undergraduate level student with an opportunity to learn about and contribute to the ALICE focused work of Brown County United Way.

The selected candidate will assist with the following work:

Community Connections Newsletter (Constant Contact) 

The intern will assist in constructing and managing the Community Connections Newsletter using Constant Contact.
Skills Utilized and Developed:

• Designing and building digital newsletters
• Managing recipient lists and scheduling email send-outs
• Engaging with the community through email marketing
• Analyzing engagement data to improve outreach strategies

Event Media & Photography

The intern will serve as a secondary media person at events, gatherings, and meetings to capture photos and videos from different perspectives. They will also assist in editing, archiving, and sharing content.
Skills Utilized and Developed:

• Event photography and videography
• Photo and video editing
• Content organization and archiving
• Visual storytelling for social media and marketing

Meeting Agenda Development

The intern will participate in pre-meeting discussions to help create structured meeting agendas for Marketing & Communications. They will have opportunities to collaborate with various teams and attend key meetings.
Skills Utilized and Developed:

• Professional communication and organizational skills
• Exposure to strategic planning processes
• Relationship-building with internal and external stakeholders
• Insight into marketing strategy through meetings with:
  • KHROME Agency
  • Marketing & Communications Committee
  • Community Investment Team
  • Resource Development Team
  • Robyn (Mission Possible Podcast)
  • HubCAP Team

Social Media Content Creation

The intern will help create and schedule content for platforms including Facebook, LinkedIn, Instagram, and TikTok. They will also collaborate with staff members to source and share community engagement photos.
Skills Utilized and Developed:

• Graphic design and content creation
• Social media strategy and calendaring
• Photography and video editing for social platforms
• Understanding audience engagement metrics

Press Release Writing & Media Relations

The intern will assist in drafting and distributing press releases while learning how to engage with media contacts.
Skills Utilized and Developed:

• Writing and formatting professional press releases
• Navigating media distribution processes
• Responding to media inquiries and requests

Website Management (WordPress)

The intern will gain experience updating and maintaining website content using WordPress.
Skills Utilized and Developed:

• Website editing and content management
• Understanding WordPress tools and functionality
• Differentiating between drafts and published content

This internship provides a well-rounded experience, equipping interns with skills in digital marketing, content creation, media relations, and community engagement.