Strategy Bootcamp
Strategy Bootcamp Summer Internship at Camp + King
Announcing a unique, hands-on summer internship program designed for a pair of ambitious students to gain hands-on advertising strategy experience at Camp + King, one of the West Coast’s best ad agencies.
About the Internship
Get ready for a fast ’n furious deep dive into advertising strategy. This is not a drill… you will be working on real assignments for real clients and learning in real-time as part of the Strategy Department. Our internship isn’t like other internships. We’ve designed it to be a short, intense bootcamp that is tightly orchestrated to ensure you are learning invaluable skills, while also providing value to the agency.
You’ll be immersed in our strategic philosophy and our most common research tools, all while working collaboratively with one to two additional interns. Every few days, you’ll learn a new tool or approach and then be asked to put the learning to work practically. You’ll also work directly with all members of the C+K Strategy team, including its Director of Strategy and its CEO. You’ll learn how to harvest consumer insights, execute social listening, identify cultural trending, define the whitespace within a competitive category, and how to write a creative brief. You will leave this internship with a deeper understanding and appreciation for the role of strategy in advertising and valuable experience in the agency world.
You’ll have the opportunity to put it all together in a full strategy presentation, a creative brief, and a thought leadership article published to our blog and social channels.
About Camp + King
Camp + King is a creative boutique agency that’s four times been voted AdAge’s Small Agency of the Year and was also named to Outside Magazine’s Best Places to Work in America list. As an agency, we’re dedicated to making brands Conversationworthy™, because brands that create the most positive conversation in their categories outpace competitors. Our shop is headquartered in San Francisco with an office in Chicago. Our client portfolio includes Papa John’s, Energizer, RE/MAX, prAna, and others. To learn more about us, please visit www.camp-king.com
Timing
Our Strategy Bootcamp Summer Internship is an intense three-week period between mid-July and early-August 2021. Exact dates to be finalized. Applicants are encouraged to apply early. Applicants should be open to remote work, or the potential of being in-office. This is a full-time (40hr/week) paid internship at $17/hour.
The Process
Candidates should have an academic focus on Advertising, Communications, Marketing, Journalism, Psychology, Sociology, or Anthropology and an ambition to work in Advertising, Brand or Social Strategy following graduation. Rising seniors or juniors are preferred.
Please send your resume and a written submission (details below) to: careers@camp-king.com – Deadline to apply is Friday, April 16th, 2021.
The Written Submission
Choose one brand that you think has an interesting presence on Instagram. What are they doing well that makes them stand out? What makes them a must follow? How do they engage their fans and not just make it a one-way dialogue? What are some of their most successful content types and why?
Feel free to write your response as a presentation (12 slides or fewer) or as a paper (under 900 words, please), pulling in whatever evidence and visual support best proves your points.