Content Marketing & Social Media Specialist
JOB SUMMARY
We are looking for a creative spirit with a feel for graphic design and digital media to extend our branding strategies to all digital assets.
The Content Marketing and Social Media Specialist is responsible for strategically planning, implementing and optimizing digital marketing initiatives, while providing leadership and guidance on digital marketing trends, best practices and strategy development. We are looking for a creative spirit with a feel for graphic design and digital media to extend our branding strategies to all digital assets. Reporting to the Marketing Director, the Content Marketing and Social Media Specialist will oversee inbound marketing initiatives via HubSpot, social media engagement, website management, assist in the project management process, and oversee the development of digital assets (copy, photography, videos, etc).
PRIMARY RESPONSIBILITIES
Social Media:
- Develops, implements and manages a comprehensive social media strategy through consistent storytelling to maximize our social voice and promote the EO Johnson brand across social channels
- Develops, maintains, and oversees social media pages and profiles
- Administrates the creation and publishing of relevant, original, high-quality content
- Monitors search engine optimization and user engagement and suggests content optimization
- Captures and analyzes the appropriate social data/metrics, trends and best practices
- Creates and manages content calendar for all social media platforms
- Stays up-to-date with the latest social media best practices and technologies
Digital Marketing Design:
- Coordinates website content updates and design strategies
- Writes and edits engaging content for social media posts, blogs, web pages, email, and marketing materials
- Helps with the idea development and design of digital campaigns, both visually and strategically
- Designs customer presentations using infographics, interactive features and simulations
- Builds impactful photography and video content for digital campaigns and other marketing purposes
- Provides clear and direct feedback to contractors and agencies
- Assists with the design of collateral: sell sheets, postcards, newsletters, brochures, etc.
- Ensures brand consistency across all platforms
- Coordinates email, online event and lead tracking campaigns
Project Management:
- Ensures all deliverables are progressing in a timely and cohesive manner
- Coordinates video and photoshoots, manages virtual conferencing and webinar activities
- Assists with media relations and coordinates press release distribution
- Assists with proposal development activities including presentation materials(slide deck, videos, sales collateral, etc)
- Monitors marketing budget, assists with event logistics, email marketing, direct mail and survey creation and distribution
- Assists with the evaluation and purchasing of promotional items
MINIMUM REQUIRED EDUCATION & EXPERIENCE
- College degree in journalism, marketing, communications, or related field, or three years of marketing communications related work experience
PREFERRED EDUCATION & EXPERIENCE
- University degree in digital marketing, communications, marketing or related field
- Two years of experience in digital communications in a corporate or agency environment
- Three years of experience using Adobe Creative Suite and website development tools and applications
- Experience with an inbound marketing automation platform such as HubSpot
ADDITIONAL ELIGIBILITY QUALIFICATIONS
- Experience with content management systems
- A strong grasp of current marketing tools and strategies in order to greater brand awareness, increase lead generation, and increase customer engagement
- A solid understanding of social media platforms, social algorithms, trends and analytic tools
- Knowledge of basic graphic design principles and typography
- Excellent writing, editorial and communication skills
- Creative in nature, excellent organizational and project management skills
- Ability to work independently and see projects and issues to timely resolution
- Experience working within brand standards
- Good understanding of the organization’s goals and objectives
- Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills
- Ability to absorb and retain information quickly
- Ability to present ideas in user-friendly language
- Highly self-motivated and directed
- Keen attention to detail
- Proven analytical and problem-solving abilities
- Ability to effectively prioritize and execute tasks in a high-pressure environment
TRAVEL REQUIREMENTS
- This position requires driving/travel occasionally
- Must have a valid driver’s license
- Maintains a good driving record
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform this position. Reasonable accommodation may be made to enable individuals with disabilities to perform job duties in accordance with state and federal law.
While performing the duties of this job, the employee is regularly required to sit, have repetitive movement (fine motor like typing, writing, keyboarding, filing), talk and/or hear. The employee is frequently required to walk, stand, and twist/turn. The employee is occasionally required to reach shoulder height, above shoulder height or below shoulder height, lift, carry, pull or push 25 pounds or less, kneel and bend/stoop/crouch. Specific vision abilities required by this job include close vision and the ability to adjust focus.
COMPANY BENEFITS
EO Johnson Business Technologies offers a competitive compensation and benefits package. Benefits for full-time EO Johnson employees include:
- Competitive Compensation
- Vacation and Sick Days
- Parental Leave
- Group Medical, Dental, Vision and Life
- 401(K) plan with a 50% match up to your first 8%
- Discretionary 401(K) Profit Sharing Plan
- Company paid Short and Long Term Disability Coverage
- Paid Holidays
HOW TO APPLY
EO Johnson Business Technologies has an online employment application. In order to complete it, you need to apply for a specific position. All open positions can be found on our website at www.eojohnson.com
If this is the first time you have applied for a position with EO Johnson Business Technologies, you will be asked to register. Returning applicants will only need to provide their email address and password.
Please upload with your application 2 or 3 writing and design samples.
ABOUT EO JOHNSON BUSINESS TECHNOLOGIES
At EO Johnson Business Technologies, we live by one promise: to make your business better. As a world-class business technologies and managed IT services leader, EO Johnson also provides managed print services, secure document management, scanning, business process improvement, production print and wide format equipment.
With eight offices throughout the Midwest, thousands of valued customers, and more than 63 years of delivering world-class service, we can help you work smarter, not harder. Learn more about how our experts can help you achieve your business goals, manage your networks, grow your business and serve your customers: www.eojohnson.com.