Digital Content Copywriter Intern
Position Summary
The Digital Content Creator Internship with Rexnord Process and Motion Control gives the student the opportunity to craft and optimize compelling digital content for target audiences that increase acquisition, engagement, and conversion. As a Digital Content intern, you will be part of the team, where you will be assigned a mentor and will have opportunity to participate in leadership development and networking activities to gain exposure to Rexnord culture and leadership.
As a part of the intern program, you will have the opportunity to take advantage of the following:
- Networking Events – Rexnord hosts multiple networking opportunities in the Summer that give you exposure to other interns, the leadership team, and executive leaders.
- Coaching and Mentoring – You will have a structured on boarding process to introduce you to Rexnord’s corporate culture and provide you regular feedback.
- Real Work Experience – Our internship process does not include getting coffee for your boss or running copies. We will provide you a real opportunity to run reports, share your analysis, and improve our processes.
Responsibilities
The Digital Content Intern will work cooperatively with the marketing team as well as product, campaign and channel managers to deliver support. Possible projects include, but not limited to:
- Produce high-quality content that attracts, engages, and converts target audience and follows Rexnord’s writing standards
- Interview subject matter experts to fully grasp topics to create documentation solutions (white papers, blog articles, product brochures or case studies) to support business requirements.
- Participate in peer reviews, apply copy updates and finalize to documentation.
- Fully understand the Rexnord brand, its archetype and the various end-user personas
- Follow and enforce consistent brand standards to meet Rexnord’s defined writing guidelines and requirements
- Create and manage project timelines to ensure projects are completed efficiently and on time
- Manage and execute website content/writing requests for all Rexnord digital properties
- Gather and analyze content project requirements
- Ensure consistency and quality assurance throughout all writing phases
- Reply to requests, comments and queries for content in a timely fashion
- Analyze and optimize existing and new content
- Proactively fix writing errors found within Rexnord PMC digital properties
- Update and revise writing policies and procedures to ensure compliance across all mediums
- Keep abreast of industry writing trends and standards
Leadership Competencies
- Results oriented – ability to take on new opportunities and challenges with a sense of urgency, high energy and enthusiasm
- Collaboration – establishing partnerships and working collaboratively with others to meet shared objectives
- Builds networks – effectively building formal and informal relationship networks inside the organization
- Innovation/Continuous Improvement – utilizing classroom experiences and knowledge to create new and better ways for the organization
- Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Optimizes Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Communication Competencies
- Ability to work independently, prioritize, organize, and complete work according to deadlines provided by the business.
- Ability to work in a self-directed manner as well as take direction from management and suggestion for peers
- Ability to work with cross functional teams and support multi-disciplinary team members
- Collaborate with business and technology teams to meet internal needs and improve quality and efficiency
- Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Gain the confidence and trust of others through honesty, integrity, and authenticity.
- Strong oral and written communication skills
Technical Competencies
- Tech-savvy with basic understanding of the relationship between content and SEO.
- Familiarity of in-page SEO tactics as it pertains to writing for the web
- Knowledge of Microsoft tools such as PowerPoint, Excel and Word, Office365 a plus
- Some knowledge of Adobe Creative Suite, Photoshop, Illustrator
- Knowledge of Google Analytics and Search Console is a plus
- Some HTML knowledge
Experience and Skill Required
- Bachelor’s degree in Marketing, Communication, Sales, or Business program; Wil have Junior academic status in the fall of 2020
- Some experience managing content calendar(s)
- Ability to format submitted content to fit the company's editorial guidelines
- Able to prioritize, problem solve, and innovate to deliver on business objectives
- Website design and best practices working knowledge
- Familiar in current marketing, design, and content trends
- Basic knowledge of, and/or desire to learn, general business principles
- Strong problem-solving skills
- Ability to manage multiple tasks and organize work efficiently
- Self-starter, desire to learn and contribute
- Able to work 40 hours per week during the summer 20 hours per week during the school year
The Company
Rexnord® is a $2 billion multi-platform diversified global industrial company with exceptional and trusted brands that serve a diverse array of global end markets. Founded in 1891, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 8,000 associates worldwide. For more information about the company visit www.rexnordcorp.com.
Our Process & Motion Control platform designs, manufactures, markets and services highly engineered mechanical components that help customers increase productivity and prevent downtime. Rexnord aerospace products can be found throughout aircraft from the engine to the landing gear. Our Water Management platform offers water solutions that help protect human health and the environment.
The company is operated in a disciplined way with the Rexnord Business System (RBS), a process-based framework for world-class operating performance and continuous improvement. RBS enables speed, scalability and consistency to drive superior customer satisfaction and financial results. By deploying our RBS methodology, Rexnord continues to solidify and grow long-standing, globally competitive businesses, while systematically integrating acquisitions and finding new ways to grow.
Doing the right thing has been part of our core values for more than a century. So have volunteerism and philanthropy, and our Rexnord Foundation formalized this commitment more than 60 years ago. We make our communities better with individual and organizational volunteering, matching gifts, grants, scholarships and corporate donations.
Business Unit
Within Rexnord Power Transmission, we design, manufacture, market and service specified, highly engineered mechanical components worldwide used within complex systems where our customers’ reliability requirements and the cost of failure or downtime are extremely high. We keep industry moving with products and services that enhance the reliability of equipment supporting key industries, including food, beverage & liquid, automotive, energy, and mining. Our new digital productivity platform, DiRXN (pronounced “Direction”), based on the integration of innovative Industrial Internet of Things (IIoT) and e-commerce technologies with a leading portfolio of tools, products and services, connects our customers to data and information that allows them to optimize productivity across all stages of their lifecycles.
Equal Opportunity Employer – Minority/Female/Disability/Veteran